Tom Brady on producing the first movie and promoting the underwear line virally – The Hollywood Reporter

Everything Tom Brady touches produces a lot of headlines, and this trend has remained intact after a Hollywood journalist story in February on 80 for Brady, his first feature film as a producer. Confirmed when Brady was due to retire from the NFL – he has since joined the Tampa Bay Buccaneers to further cement his GOAT status – the film stars Jane Fonda, Lily Tomlin, Rita Moreno and Sally Field for director Kyle Marvin and Paramount Pictures. The story follows four best friends and New England Patriots fans who travel to Super Bowl LI 2017 to see their hero Brady in action. In an interview for his latest Hertz campaign, Brady shared how the project landed in his lap, what he signals about his Hollywood ambitions, and why he always aims to “overdeliver” on any project he touches.

Now that you’ve been with Hertz for a while, how collaborative is the process or how collaborative are you as a partner?

I try to be super collaborative. I try to be involved from the beginning to the end of the campaign and obviously, in front of the camera, behind the camera, even on post-production days to make sure that things are going the way we want them to be and that all the spots have a great feeling about them. I loved working with Hertz. They have a great management team. It’s been really fun the past 18 months working together and seeing all of these things come to life. We have many more fun things to come.

We’re all back on the move now, post-COVID, and people are traveling more and people are picking up their rentals. I love that Hertz has a new fleet of Shelby Mustangs as part of their [Electric Vehicle] lines. It’s a very cool company that’s been very proactive in being the leader in the electric vehicle industry. I love this whole aspect of their business.

Have you had the opportunity to take a ride with a Shelby Mustang?

I had one on set when we were filming about two months ago and haven’t seen them since, so I’m a little frustrated with that. No just kidding. It’s a super cool car. I have to participate, but I don’t think they will be gone for a few months. I know car enthusiasts will really love being able to drive these because they are amazing cars. I love the look and for people who love cars – they call them gasoline heads or something – they’re going to love these Shelby Mustangs.

You got your start with Hertz as part of their new line of electric vehicles with the Teslas. I know sustainability and being green are very important in your home. Besides driving a Tesla, what other ways do you practice being green in your life?

For us, it’s about trying to integrate everyday choices in terms of eating habits, also recycling and conscious choices when it comes to travel. We now have several electric vehicles in our house. We try to be very efficient. We have built homes to be very environmentally conscious with our energy use. Much of it is just an accumulation of everyday choices. My wife has done so much for the environment and planted millions of trees, and she has been involved in so many groups and practices that help raise awareness and consciousness in our daily activities. She is a true pioneer in our family and she has taught me a lot over the years. I focused on things with my blinders on, and she opened my eyes to a lot of things in life. She’s someone with an incredible commitment to the planet, and as an educator and mother, she wants to leave the world a great place for her children.

Driving is also the focus of your first major Hollywood movie you produced, 80 for Brady. Can you talk about the development of this project and what it indicates about your Hollywood ambitions?

There’s a lot to that. Working with my agent at WME, Jason Hodes, has really opened my eyes to the different possibilities in media, and we’ve worked on several projects now. It was our first feature, and I was more off-screen than on-screen. I had done a few things with Religion of Sports when I partnered with Facebook to do Tom against time. Then I teamed up with ESPN to do The man in the arena. I loved being on camera for those, and I was a producer on those as well, but that was the first big movie I produced.

An agent, Max, who works with Jason, brought him the script and Jason called me after reading it to say, “Look, I have this amazing script. It’s a great story and I think it has a lot of potential. We went through several rewrites and it happened to an amazing woman, Donna Gigliotti, a great producer. She brought Kyle [Marvin], our director. We found the most incredible actresses, Lily, Jane, Rita and Sally. They brought everything to life. At the end of the day, watching them play and seeing them play was so cool. I have to bring a few of my teammates on set with me, guys who are super important to me in my life. We had two days where I was on set. It was like being in a locker room, you know, we really enjoyed it. I can’t wait to see how it goes. It’s a fun story with twists and I think it will be a lot of fun for people to see the end product.

Now that you have one under your belt, is there more production in the future?

Yeah absolutely. I definitely see it as part of my future and being involved in media and producing different projects and helping to bring them to life. I’ve always loved being able to tell these stories, and I’ve told them personally, been a part of them, been on camera for a lot of them and off camera. I like to be involved. I don’t know what the future holds, but at the same time I know I have a very proactive group of people working hard to bring great things to life.

You mentioned football at the start of the call. Now that you’re back, what’s new or different about your approach this season?

Over the years I’ve tried to be more efficient in what I do because I don’t have as much time to practice as I used to. When I train, it has to be super efficient with what I need to do to get the most out of the day. Keeping my body in shape is super important, but it’s been my lifestyle for a while now, so I don’t think I need to move on. It’s just part of what I do.

With my strength work, I try to keep my body super flexible. I try to stay super hydrated and keep my inflammation levels down in my body. Then I have to start football and be good at it with my teammates. So I’m spending time with my teammates to make sure I’m on the same page as them, and that’s what my summer is going to be like for the next six weeks.

Go back to your wife. You both went viral for the video she took of you in your new Brady underwear. Do you have other collaborative projects for the underwear line?

You need to stay tuned on this, but there are a few challenges that I’ve set that I need to complete. A few guys have challenged me online for some photos, so I have to make it happen. So, we’ll see, we’ll see. I love how people have embraced it. Things are off to an amazing start [with the brand], and I just want to be involved in big things and really always do too much for people. It’s one thing I’ve learned in football over the years building a great team and seeing things through to the end is that you have to do too much. I want people to see me as someone who always comes for them. When people commit to me, I always want to go all the way and overdo it. Whether it’s an underwear line or a feature film, it carries the same credibility and weight in my eyes.

A version of this story first appeared in the June 22 issue of The Hollywood Reporter magazine. Click here to subscribe.

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