Xcel Brands in the USA presents C. Wonder by Christian Siriano

American media and consumer products company Xcel Brands, which specializes in live shopping, has announced the launch of Christian Siriano’s C. Wonder. The company also revealed that Siriano has been named creative director for the new brand, which will launch in spring 2023.

The celebrated American fashion designer has run his own brand since 2008 and has been a member of the Council of Fashion Designers of America (CFDA) since 2013, according to a press release from Xcel Brands. Her designs have been worn on the red carpet by many celebrities including current FLOTUS Dr. Jill Biden, former FLOTUS Michelle Obama, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Amy Adams, Scarlett Johansson, Whoopi Goldberg and Julia Roberts, to name a few. Siriano will continue to design his own collection while bringing his signature refined exuberance to C. Wonder through his collections of modern ready-to-wear and accessories. He will also be the public face and voice of the brand, including appearing on HSN’s broadcast and streaming service in 2023.

Live shopping media and consumer products company Xcel Brands has announced the launch of Christian Siriano’s C. Wonder. The company also revealed that Siriano has been named creative director of the new brand, which will launch in spring 2023. The famous American fashion designer has been running his own brand since 2008.

“Bringing Christian on board to lead the transformation of C. Wonder by Christian Siriano is another key step in creating a direct selling ecosystem that connects our brands directly to consumers,” said Robert W. D’Loren, President and CEO of Xcel Brands. “Christian’s sophisticated aesthetic, creative vision and dynamic personality have made him one of America’s most respected young designers and we are confident he will bring renewed enthusiasm to C. Wonder as we are consolidating our leadership within the fast-growing live stream. market “.

Xcel Brands is one of the largest apparel providers in the interactive TV market and strategically invests in live streaming technology platforms and partnerships. In addition to C. Wonder, the company produces and distributes sportswear and dresses under the Halston and H Halston brands available at premium retailers such as Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Macy’s and HSN. It owns the Judith Ripka and LOGO by Lori Goldstein brands as well as a minority stake in Isaac Mizrahi and Longaberger home products and the live-streaming platform, the statement added.

“I have always loved the C. Wonder brand and am excited to join the team at Xcel Brands to collaborate and share the brand with new audiences,” Siriano said. “Live streaming has a fantastic future here in the United States and I look forward to being able to personally connect with millions of C. Wonder customers across all platforms.”

Fibre2Fashion News Office (NB)

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